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Research papers

Web interviewing

Internet interviewing is still in its infancy. How do we know therefore that the results obtained by such a technique are plausible and if so what special considerations do we need to take into account when interpreting results from this type of...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Richard E. Kottler, Andrew Findlater
June 15, 1998
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Citation

Kottler and Findlater (1998a, June 15). Web interviewing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/web-interviewing


Research papers

Coming to terms with terminals

Without wishing to be openly critical of current methods of research analysis I would like to suggest that data is often accepted at face value because it is thought to be uneconomical or inconvenient to subject the data to more critical testing....

Catalogue: Paper 1978: Analysis of Data
Author: Richard E. Kottler
February 1, 1978
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Citation

Kottler, R. E. (1978a, February 01). Coming to terms with terminals. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/coming-to-terms-with-terminals